An astonishing array of LED solutions have been installed inside and outside the sales centre of a new property development in China, including a 3D out-of-home display, a bespoke immersive LED cave, an LED video wall and four LED strips in a building lobby.
The LED solutions were provided by Absen which worked with intelligent construction company Jiake Intelligent at the Guangzhou Kaisa Baiyun City Plaza developed by Kaisa Prosperity. Covering an area of around 420,000 sqm, the Plaza in Guangzhou in Guandong province combines residential buildings, large business centres, commercial local Lingnan style streets, lifestyle hotels and more.
“LED is one of the cutting-edge technologies that Kaisa has been utilising in its various properties across the country,” said Qin Yi, manager of the Innovation R&D Department at Jiake Intelligent. “LED has the power to bring interactive, visual experiences to any location, and the innovative digital solution that we delivered jointly with Absen to the Plaza fulfils this purpose. It’s stunning.”
Mounted on the exterior of the building, the custom trapezoid-shaped LED wall of 274.89sqm has become an integral part of the whole building. With creative 3D content, it has transformed the building into a landmark combining art and technology.
The product deployed here is Absen’s GS series, an outdoor LED product capable of maximising engagement by offering dynamic and vibrant messages. The GS5.9 Plus can perform effectively even under direct bright sunlight, thanks to the extraordinary image quality with high brightness and wide colour gamut of 110%. With a broad range of pixel pitch options available from 3-16mm, the GS series is perfect for various outdoor applications, including exterior LED displays, billboards, transport signage, digital boards, sports displays and beyond.
Entering the lobby of the sales centre, visitors will find themselves in a modern,digitalised space featuring a large-format LED video wall and four innovative LED strips on the ceiling above an architectural model of the Plaza.
Measuring 7m x 4m, the video wall, created with Absen’s N1.8 Plus, is used to play images and adverts to present property information. The four LED strips, using Absen’s N4 Plus solution, each measure 1.73m x 15.8m, and are mounted on the ceiling above architectural models. They are placed for viewing purposes from all angles. Content displayed on the strips includes the four seasons and the aurora – supporting the calm, peaceful ambience of the lobby.
Absen’s flat display, the N Plus series, was selected as the best product for application in these areas as it ticked all of the boxes of visual performance, mechanical operation and budget. The N Plus series boasts a lightweight and slim design and is a reliable solution to be mounted on a wall or suspended from a ceiling.
The cave behind the LED video wall is an indoor space where Kaisa plays creative and futuristic content, as well as real-estate advertisements, to visitors. The PL2.9 Lite from Absen met the requirements for this space. With its front and rear module maintenance, light weight, and reinforced cabinet design, the PL Lite series met the protective strength and simplified upkeep required for an LED cave of this magnitude.
Pulling off a project of this scale required great effort from an expert team with exceptional knowledge and experience in LED displays and Absen worked closely with Jiake Intelligent and Kaisa Prosperity in fulfilling the digital solution requireements.
“There were no big problems with the configuration of the solutions. The difficulty lies in the construction and product customisation. The construction plan was the main focus of conversation in the early stage, and then it was product delivery. To secure the timely delivery of the customised products, our team proactively coordinated the resources of the entire supply chain. As the schedule of on-site installation was even tighter, the team worked against the clock and spent less than two months to fulfil the whole project,” said Eddide Liu, sales manager for Eastern Guangdong at Absen.
Jiake Intelligent’s Qin Yi added: “We chose Absen as it is a public listed company and recognised LED manufacturer, with a renowned reputation of providing high-quality products. The cooperation and support we received from the Absen team was invaluable. The team are professional; they paid great attention to detail and were quick in response during this project. Especially in this urgent project, they worked hard to deliver the perfect solutions.”
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